Q&A with Fashion Designer Adriana Iglesias

Spring is finally here and with it comes the easy, breezy styles we all know and love. Embrace the warmer temperatures with luxurious silks, bold floral prints, and a touch of Spanish and Mediterranean flair with the latest Adriana Iglesias collection. I got the scoop on the new SS16 collection and the history behind the brand from Adriana Iglesias herself. Read the full Q&A below.


Let’s start from the beginning. When did you decide to become a fashion designer?

I was in love with fashion all of my life. Actually, I love art in all of its expressions. I love to paint and to play piano and the cello.  I spent 15 years working as a Telecommunications Engineer, but at the end of the day I was not happy at all...  you cannot make great things if they are not coming from the heart and the soul. So, I decided to work on what I like the most:  fashion.
One day, two-and-a-half years ago, I decided to change my life and do what I really like. I started with a very personal capsule beach collection for me and my daughters. I enjoyed it so much! I was expressing myself and people liked it, so I decided to go on with it and since then...  I’ve never stopped!


What inspired you to launch your own line?

My first collection was inspired by my own lifestyle. A kind of capsule collection for the beach and my kids (two girls now 11 and 12 years old) featuring silks with colorful prints. Baggy pants, mini dresses, etc. that you can use during the day at the beach and with different accessories and stilettos at night... that was the origin.


How would you describe your brand? Would you say you have a signature look?

I breathe “The Mediterranean” from every pore of my skin and all my collections reflect my personal life. The collections are like a story written in line with the different seasons. I only make what I would wear myself. I am in love with life, so as I design, I do what comes from the very inside of me.

I really believe I can give at least a part of this to the women who wear my pieces...  I am giving them a part of that Mediterranean spirit and strength. I would say it is elegant, feminine and effortless. The silk and the prints come from Como, both are the “lei motiv” along with all the seasons. The pyjama look together with the evening dresses are becoming the signature of the brand...


What kind of woman do you design for?

I like to dress up feminine, positive and really sure of herself women who enjoy fashion but do not compromise on comfort for seasonal trends.
 

Adriana Iglesias is a Spanish brand - what sparked your interest in coming to the UAE?

I am sure that if you want to be someone in fashion, it is a place to be. Middle Eastern countries represent a fascinating world and market with people who want to purchase beautiful, high quality and well made products. I also understand that culturally the Middle East is very complex with multi-ethnic and multi-country consumers... but I really love that diversity.

I am a person with a huge and deep respect for the different social codes, traditional values, family codes and religions all around the world. I strongly respect tradition, as I think it is the foundation of a strong sense of national and regional identity. When I come here, I love to see that consumers seem to live without conflict between attachment to tradition and personal style. It is amazing for me to see how these elegant women wearing the abaya express themselves with wonderful accessories and shoes.
 

Tell us a bit about your SS16 collection. Where did you find inspiration for your designs?

The SS16 collection was inspired mostly by travelling and sailing around Mediterranean islands, Sardinia, Corsica and also Greece and Croatia.  I cannot stop myself from getting emotional from what I live and see, so I find my SS spring/summer collections inspired by coast landscapes and local people. It is definitely a mix of styles, but all of them have the sea as a point of union.


What are your favorite trends for this spring?

Silk baggy pants, the PJ look and silk maxi dresses.